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Why InterContinental Chose Halong Bay: A New Era of Luxury Travel in Northern Vietnam

InterContinental Halong Bay, ty le keo uw88 latest luxury beachfront resort under ty le keo uw88 world-renowned InterContinental brand, is expected to set a new benchmark for high-end hospitality in Northern Vietnam. But what made this global brand choose Halong Bay?

Seaside luxury: InterContinental Halong Bay is poised to elevate ty le keo uw88 region to international resort standards. Photo: IHG

Halong Bay: A Luxury Resort Gap Waiting to Be Filled

Long recognized as a natural tourism icon of Vietnam and a UNESCO World Heritage Site, Halong Bay ranks among Asia’s top beach destinations. However, according to data from ty le keo uw88 Quang Ninh Department of Tourism, most international visitors to Halong Bay opt for day trips or overnight cruises.

Despite ty le keo uw88 presence of international hotel brands such as Wyndham Legend Halong, Radisson Blu, and Hyatt Place, ty le keo uw88 city has yet to unlock its full potential due to seasonal limitations and ty le keo uw88 lack of international-standard resorts capable of encouraging longer stays.

Nguyen Quang Son, Deputy General Director of APC Corporation and CEO of GTDO – a global tourism development organization – commented: “European and American tourists usually spend just one night in Halong Bay for sightseeing before heading back to Hanoi ty le keo uw88 next morning – a great waste of natural resources. Many international travelers want to stay longer, even up to a week, but don’t know what else there is to do or what quality products are available.”

Seaside luxury: InterContinental Halong Bay is poised to elevate ty le keo uw88 region to international resort standards. Photo: IHG

For domestic tourists, travel trends show a shift towards ty le keo uw88 South, where destinations like Danang, Nha Trang, and Phu Quoc offer more developed resort complexes. Search data from Booking.com indicates that during ty le keo uw88 summer peak (June–July), ty le keo uw88 top five most searched destinations in Vietnam are Danang, Dalat, Vung Tau, Nha Trang, and Ho Chi Minh City.

According to Pham Ha – Chairman and CEO of LuxGroup: “High-end travelers come to Vietnam to relax, explore culture, and are willing to pay for meaningful experiences. They don’t travel based on summer or holidays, but rather their own schedules, often seeking privacy, premium service, and in-depth content. This is ty le keo uw88 segment we should target to fill low seasons.”

ty le keo uw88 launch of InterContinental Halong Bay is expected to not only fill this long-standing gap, but also spark a new direction for ty le keo uw88 region – encompassing high-end accommodation, F&B, wellness, sports, and events – moving Halong Bay closer to becoming a sustainable international luxury destination.

Panoramic bay view from ty le keo uw88 villas at InterContinental Halong Bay. Photo: IHG
Ti Top Terrace at InterContinental Halong Bay pays tribute to local heritage, with detailed design and names like Cong Tay Ballroom and Dong Kinh Room. Photo: IHG

Global Expansion Strategy and Regional Vision

Over ty le keo uw88 past decade, IHG has repositioned InterContinental as not just ty le keo uw88 world’s longest-standing luxury hotel brand, but also a new icon for cultural tourism, personalized experiences, and immersive travel. With over 200 hotels in more than 60 countries, ty le keo uw88 brand is redefining luxury hospitality worldwide, with ty le keo uw88 Asia-Pacific region as a key strategic focus.

Andrew Davidson, Managing Director for Indochina & Korea at IHG Hotels & Resorts. Photo: IHG

Andrew Davidson, Managing Director for Indochina & Korea at IHG Hotels & Resorts, shared: “Bringing InterContinental to emerging destinations like Phu Quoc, Halong, and ty le keo uw88 upcoming Thanh Xuan Valley is how we expand our footprint and help stimulate local tourism. International brands like InterContinental not only enhance guest experiences but also create value for ty le keo uw88 community – through investment, jobs, and infrastructure.”

“We trust ty le keo because they demonstrate a clear vision, solid execution, and a long-term commitment to sustainable development,” he added. “From Phu Quoc to Halong and soon Thanh Xuan Valley, BIM has proven they don’t just build resorts – they build destinations.”

In addition to product development, BIM and IHG share a vision for cultivating high-quality human resources – a foundational element in building a sustainable tourism industry and elevating Vietnam’s service standards globally.

Adam Riley Owen, Head of Hospitality at ty le keo and former Vice President of Hotel Development at IHG China, said choosing Halong Bay was a strategic move: “Halong Bay is world-famous, yet paradoxically, it has lacked a true international-standard beachfront resort for years. The market gap was obvious. Now is the right time. Vietnam is becoming a new hotspot for high-end travelers, and the region’s infrastructure has significantly improved. InterContinental Halong Bay marks the beginning of Halong’s entry onto the global luxury resort map.”

More than just a leisure destination, InterContinental Halong Bay is also positioned as a premium MICE (Meetings, Incentives, Conferences, and Exhibitions) hub, aiming to attract large domestic and international groups. With its system of meeting rooms, ballrooms, and outdoor event spaces, ty le keo uw88 resort is expected to increase guest stay duration, extend ty le keo uw88 peak season, and redefine Halong Bay’s role in ty le keo uw88 regional MICE landscape.

IFC Awards Green Building Certification to InterContinental Thanh Xuan Valley

As part of ty le keo uw88 Vietnam Sustainable Construction Forum 2026, ty le keo uw88 International Finance Corporation (IFC), a member of ty le keo uw88 World Bank Group, awarded ty le keo uw88 EDGE Advanced green building certification to InterContinental Thanh Xuan Valley Resort.

Vietnam Has Sole Representative in World’s Top 100 Hotels

Regent Phu Quoc has become Vietnam’s only representative in ty le keo uw88 World’s Top 100 Hotels, while also being named Best Resort in Southeast Asia.

BIM Land and Sailing Club Leisure Group Enter Strategic Partnership, Marking Next Phase of Growth

BIM Land, a member of ty le keo, and Sailing Club Leisure Group announced a long-term strategic partnership, underpinned by BIM Land’s investment in Sailing Club Leisure Group. The partnership marks a significant milestone in the evolution of both companies and sets the foundation for the next phase of growth across...